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Tablites

TABlites is an E Liquid and electronic cigarette provider based in Manchester, with stores throughout the North West. It aims to provide customers with e-cigarette devices that act as an alternative to smoking.

The Challenge

TABlites had a WordPress site with a shopping cart add-on but required a new website to facilitate the sale of their electronic cigarettes and associated products. They were looking for a visually pleasing and easy-to-navigate site to display all their products in order to compete within their market.

Our Objectives

  • To create an ecommerce site capable of competing in the online market using Magento
  • To ensure that the site is easy to navigate and visually pleasing
  • To provide illustrated templates for some products

Services Required

  • Web Design and Development

What We Did

We used Magento to design and develop a highly customised site using multiple custom built plugins and modules as well as a responsive theme built from scratch.

The custom product template now provides a much cleaner interface for the user, with informative tabbed sections that house detailed product information reviews and related products. All of the product photography was re-done. Some products, mainly the e-liquid bottles, were created using illustrated templates in Photoshop. This was to make it easier for TABlites to add new products quickly.

The new streamlined shopping cart page will complete the entire order process on a single step page. The new checkout interface is clean, simple to use and efficient in its functionality. As users edit their details, the page updates on the fly using jQuery Ajax to keep the whole process as quick as possible.

The new theme created for TABlites is completely responsive down to any screen resolution ensuring that the user will receive a uniformed experience on every device. Since implementing this responsive design, we have seen TABlites’ mobile conversion rates increase dramatically.

The Results

  • Dramatic increase in mobile conversion rates
  • User friendly design
  • Easy to update and add new products

Conclusion

TABliltes now have a website that is completely suited to their needs. The custom product template we created for them means that they can provide much more information about their products and have a cleaner interface for the user. The responsive design has also ensured that their website can be viewed clearly on ay screen size, giving customers the ability to buy using any device.

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